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Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

As a Senior B2B Content Strategist (Demand Generation), you combine strategic B2B content marketing with performance and growth, developing a B2B content strategy that reaches relevant target audiences, generates demand, and measurably contributes to pipeline and revenue growth.

• You develop and own our B2B content strategy across the customer journey, translating it into relevant topics, storylines, and formats for different target audiences.
• You create content and campaigns with a clear focus on demand generation, lead development, and pipeline impact, working closely with Performance Marketing, Product Marketing, CRM, and Sales.
• You develop high-quality content assets such as landing pages, whitepapers, case studies, success stories, email nurture journeys, and thought leadership content.
• You analyze content performance based on relevant KPIs and continuously optimize it using data, testing, and customer insights.
• You drive the adoption of modern technologies such as SEO, AI Search, and Generative AI, identifying new opportunities to increase scalability and efficiency.

What makes you stand out

• You have several years of experience in B2B content marketing or content strategy.
• You have a strong understanding of complex B2B buyer journeys and demand generation processes.
• You have experience developing content strategies and translating them into effective execution.
• You have strong conceptual, editorial, and copywriting skills.
• You take a data-driven approach and have experience working with relevant marketing KPIs.
• You have excellent German and English language skills.

Nice-to-have:

• You also have experience working in international marketing organizations.
• You have knowledge of SEO and AI Search, including GEO and AEO.
• You have experience with marketing automation.
• You have experience using Generative AI.

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together! #teamofteams
You should feel welcome with us from the very beginning!

We've been growing for about 90 years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on balanced mix of on-site meetings and home office.

We support you in your development

We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net-zero future

After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.

We are a certified employer

Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!

Did you know that we have received several awards as an employer in recent years?

Have we made you curious? Then we are looking forward to your application! If you still have open questions then please contact Saskia Dünnwald via saskia.duennwald@dkv-mobility.com.