SEO & Website Lead, German market (part-time)

Pissup Tours is one of Europe's leading stag party specialists, and Germany is our biggest market. We're looking for a senior, hands-on SEO person who takes full ownership of organic growth on pissup.de — someone who sets the strategy, gets it signed off, and then actually executes it.

What you'll do

• Own SEO for pissup.de: technical health, site structure, keyword research and on-page optimisation
• Lead the German rollout of our new activity category structure (merges, 301s, internal linking, cannibalisation clean-up)
• Brief, coordinate and quality-check German copywriters. We use AI for lots of things, like research, analysis and speeding up workflows, but we believe in human-written content. Briefs and copy must be crafted by people who know the market, not generated and pasted from AI.
• Build authority through digital PR and link building
• Make sure the website works: spot and adjust bugs, broken pages, and tracking or UX issues
• Report monthly on progress and results, and propose your own priorities and roadmap

A note on AI: we're happy for you to use AI as a tool, but if your process is to have AI write the briefs and the content, this role isn't for you.

What we’re looking for

• Fluent/native German — required
• Proven track record in SEO you have executed yourself (show us results)
• Confident with Google Search Console, GA4 and an SEO suite such as Semrush or Ahrefs
• Independent and structured: you plan, decide, hand off clearly and follow through
• Good written English for working with our international team

Nice to have

• Experience in travel, events or e-commerce with large product catalogues
• Digital PR experience
• Additional languages (French, Italian or Scandinavian)
• Experience with GEO (Generative Engine Optimisation), i.e. getting visibility in AI search like ChatGPT, Perplexity and Google AI Overviews
• Photo and video content creation skills

How we work

• Part-time with flexible hours; we expect consistent weekly capacity
• Google Ads is handled by a colleague, and you’ll work closely with them, our CTO and our German sales team
• Part-time employment if you’re based in Budapest or Prague, otherwise freelance/consultant